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Showing posts from October, 2017

Soft-selling at the Mall

How we perceive the world.

Today I'm a living poster. A mascot for capitalism. I am - the passive sell.

For 7 hours I sit at a desk in the middle of an air-conditioned shopping mall. 6 days per week. An array of pamphlets. A nervous smile. It's 2:30 in the afternoon and I've barely exchanged glances with anyone, let alone produced a lead.

I'm helping a mob called Climate Roof Restorations (www.climateroofrestorations.com.au). The idea is simple. I sit here, in the middle of this fairly obscure suburban shopping mall in the Northern Suburbs of Perth (I didn't know there was a North)  doing whatever it is I want to do - on my iPad (that's mostly doing SEO and setting up websites for clients). Should anyone come up to me, I am to engage them in conversation, takes notes and email the lead to HQ.

It costs $800+ to hire this spot for a week. A bit under $800 for me, plus a commission of $XXX for each successful lead. After paying about $700 per month last year for a…