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Showing posts from October, 2017

We're All Selling Something

Generating Leads. How hard is a soft-sell? I'm working part time for a mob. On commission. Six days per week. For those of who know me you're probably wondering - but why? I spend so much time promoting Content Marketing, why would I actually go sit in a shop and wait for people to approach me? It would be a thousand times worse if I had to push flyers into people's hands. But it's nothing like that. I literally just sit here, at a table, hiding behind flyers and leaflets. What I'm actually doing is working on client websites and doing SEO. I do nothing at all to promote the product I'm selling. YOU come to ME. It's a slow sales revolution. Everybody's tired of the intrusive fast sell. Surrounding me are flyers, leaflets and promotional material advertising the services of Climate Roof Restorations. Technical information about tiles, roof cavity heat and sun reflectivity surround me. Sometimes I forget to look up. That actually works best. Am I going…

Soft-selling at the Mall

How we perceive the world.

Today I'm a living poster. A mascot for capitalism. I am - the passive sell.

For 7 hours I sit at a desk in the middle of an air-conditioned shopping mall. 6 days per week. An array of pamphlets. A nervous smile. It's 2:30 in the afternoon and I've barely exchanged glances with anyone, let alone produced a lead.

I'm helping a mob called Climate Roof Restorations (www.climateroofrestorations.com.au). The idea is simple. I sit here, in the middle of this fairly obscure suburban shopping mall in the Northern Suburbs of Perth (I didn't know there was a North)  doing whatever it is I want to do - on my iPad (that's mostly doing SEO and setting up websites for clients). Should anyone come up to me, I am to engage them in conversation, takes notes and email the lead to HQ.

It costs $800+ to hire this spot for a week. A bit under $800 for me, plus a commission of $XXX for each successful lead. After paying about $700 per month last year for a…